This Assam Blend Tea is part of a long tradition and holds a very special place in the hearts of generations of loyal Atkinsons customers. When Thomas Atkinson first opened the "Grasshopper Tea War...
This Assam Blend Tea is part of a long tradition and holds a very special place in the hearts of generations of loyal Atkinsons customers. When Thomas Atkinson first opened the "Grasshopper Tea Warehouse" on 6th October 1837, his aim was to provide the good citizens of Lancaster with a high quality, but cheaper, alternative to the London suppliers of the day. Subsequently he came up with this, his Original Assam Blend Tea which although it comes from way back then, is still being offered for your enjoyment today!
FOUNDING A BUSINESS - FINDING A PURPOSE
Competition was pretty fierce in the bustling Georgian port of Lancaster. There were already six other Tea Merchants in the city when young Thomas opened his new venture. He was part of the Quaker community, the Society of Friends that traces its roots back to Lancashire. I guess they gave the new kickstarter plenty of support, although I do have this theory that he had quite a shrewd business head on his shoulders because not only did he come up with a logo, the Grasshopper, but also an awesome slogan: "The Grasshopper only eats the Finest of Leaves." This is a mission statement for quality if ever I heard one.
This is the baton that we picked up when we acquired the company back in 2005. We identified a brand that could be built into something that could improve the quality of life with a good morning coffee or a refreshing afternoon tea.
LONG-EVI-TEA!
There are very few products in this fast-changing world today that can trace their origins back nearly two centuries. Thomas Atkinson's Assam Blend is one such example, born in 1837 which was 55 years before Coca Cola and thirty before Nestlé but more importantly we're still here, independent and still going strong, powered by our Assam Blend.
Even though in these days of business transparency we would love to give you the secret recipe, I'm afraid that's one tradition we still abide by but rest assured you’ll find a flowery tippiness, wreathed in a golden liquor and a well-tested, time-honoured, brilliant satisfying cuppa!